Two dimensions + behavioral flags. Stage is the funnel position (one each, first match wins). Value is what we earned (buyers). Flags are cross-cutting behaviors a traveler can combine.
Stage
Value (buyers)
Flags
Evidence = how many of the 10 profile dimensions GA populated for this traveler — a breadth-of-coverage count (higher = more complete), not a quality/depth score. Each traveler's detail view shows exactly which dimensions are present ✓ or absent ○.